HELP US UNCOVER OUR COMMUNITY’S UNIQUE STORY
Our Research Initiative
Bee Cave has recently begun a research-driven, community-wide identity initiative. This effort will help Bee Cave stand out in the marketplace as we grow toward our preferred future. Our goal is to increase interest and investment in our community from residents, entrepreneurs, companies and visitors. Currently we are conducting research inside and outside the community to uncover perceptions, attitudes and what’s unique about Bee Cave.
Research
We start by conducting research within Bee Cave and then gather external perceptions. Our goal is to uncover what is distinct and authentic about the entire community.
Creativity
All of that data is transformed into compelling creative tools that tell the Bee Cave story in ways that visitors, businesses and residents can understand.
Action
Next begins the integration of the authentic identity, not just into marketing and communications, but also into the fabric of our community and our daily lives.
FAQs
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Your brand is what people say about you when you’re not around. In other words, your reputation! Just like people or products, communities have reputations based on all the different experiences people have had with a community over time. Branding is the process of changing, clarifying, refining, or improving that reputation.
The first step in our community branding initiative is conducting research to figure out what Bee Cave’s existing reputation is. At the same time, we will conduct research to determine Bee Cave’s greatest strengths and what makes our community special and unique. This allows us to look at where we are reputation-wise and where we want to be based on our greatest strengths. We can then come up with creative tools, strategies and advocacy programs that help close the gap between the two.
A new brand won't solve all our problems. What branding can do is focus people on the positive differentiators in Bee Cave, which can help us stand out as a preferred location. The stronger and more defined our reputation, the more people will want to live, do business and visit here.
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A brand is not a logo or a tagline. A brand is a set of ideas and images (such as a logo) that set an expectation of what our community is about. Our brand is our unique story.
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Data is the primary driver for uncovering the Bee Cave brand. A statistically significant body of quantitative and qualitative research ensures the brand is informed by the reality of the perceptions from all consumers, residents and stakeholders.
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You can see numerous examples of community branding on the website of North Star Place Branding + Marketing. This agency is Bee Cave’s branding partner.
“HOW PEOPLE THINK OF A PLACE IS LESS TANGIBLE, BUT MORE IMPORTANT THAN JUST ABOUT ANYTHING ELSE.”
- RICHARD FLORIDA
Share Your Stories.
At the heart of the Bee Cave brand are the stories of the people who call Bee Cave home. And we want to hear them all. Did you start a business or a family here? Buy your first house or car? Please share the details. What does your church mean to you? Did your kids learn to swim in a local pool? Where do you go to have fun with your friends? What is your favorite memory?
If pictures are your preferred way to tell your story, post a picture of you, your family and friends at a favorite Bee Cave hangout. Post both stories and pictures on Instagram at #MyBeeCave. The best pictures might even be used in a social media campaign associated with the roll-out of the new brand!
Get Involved.
If you really have a passion to help with this process, sign up to become a Bee Cave Brand Ambassador below. Ambassadors are kept updated on the project and given the tools to spread the good word about Bee Cave within their own personal spheres of influence.