The Rationale Behind the Image

Logo Rationale:

The Owatonna logo borrows elements of the City’s past and brings them into the future. The circular mark and typography reference the Louis Sullivan-designed bank building (early prairie style), but the simplified, streamlined shape of the logo gives it a modern-day feel. The colorful circle is also symbolic of the community coming together toward a common purpose. The color palette reflects the tones of both Owatonna’s natural assets and its famous architecture.

Strapline Rationale:

Going the extra mile for others or a goal is a way of life here, and this line allows us to tell those stories across every audience. It delivers the idea that Owatonna is a place where you can achieve and get things done. It can also be used to communicate our favorable location for business and community. Lastly, it positions the community as a prize or reward where you can get the life or experience you desire and deserve.